Over the last few years, the Indian market has been flooded with everyday jewellery called anti-tarnish jewellery. Made with metals like brass or copper, this jewellery is known for its long-lasting and unmatched quality. 

Today’s women want style, versatility and longevity, whether it comes to clothing or accessorising. Chunky jewellery and bold statement jewellery have slowly made their way out, while the social platforms are buzzing with subtle and dainty gold-plated jewellery. 

Also, the plating of this artificial jewellery is considered responsible for longevity. Aadiraa by Aarushi is the new-age jewellery brand that every girl loves. Starting from alloy jewellery to clay, we are all about the new-age trendy jewellery picks for your curated jewellery stack. 

The Problems with Traditional Jewellery over Durable Everyday Jewellery

The common problems with everyday fashion jewellery are that the colours may fade over time, and it will start looking dull. But the problems of traditional jewellery include:

• Costly Metals

• Difficult Craftsmanship

• Frequent Maintenance

• Re-making is difficult

Apart from these, expensive metals are a big investment, in which having trendy designs is quite impossible.

Decoding the Secret behind Long-lasting Jewellery for Women with Anti-tarnish Jewellery

Anti-tarnish jewellery is made with an alloy base or other durable, strong yet mouldable base metals with an e-coating or rhodium-plating. These pieces of jewellery resist oxidation due to sweat, humidity and scorching sunlight.

These protective coatings bar them from water or oxygen, so they do not fade their colours or look dull over time. Aadiraa by Aarushi has the best collection of trendy tarnish-resistant jewellery. Whether you want to be party-ready or casually go out on a solo date, we have everything that suits your occasion and mood perfectly.

Why This Waterproof Jewellery Trend is the Biggest Demand in the Market for Indian Women?

The demand for anti-tarnish jewellery is increasing daily as it merges with high-end fashion, with the affordable price and the long-term commitment of precious metal jewellery such as gold or silver. Here are some premium alloy jewellery benefits that result in women investing in anti-tarnish jewellery.

• Unlike traditional jewellery that needs utmost care, anti-tarnish jewellery can be worn anywhere and anytime. Whether going swimming or during workouts, anti-tarnish jewellery stands out as the best choice in accessories. 

• The search for anti-tarnish jewellery is facing a surge as consumers are looking for 18k gold-plated jewellery or high-quality finish jewellery.

• The trend aligns with the basic needs of women, allowing them to own their favourite luxury pieces without breaking the bank. And also without the need to swap their jewellery, transitioning from a work meeting to a casual outing.

• Social media has amplified the demand for anti-tarnish products by marketing them as a need of the hour for every woman, influencing a shift to practical luxury. 

Aadiraa By Aarushi: Your Next Jewellery Shopping Heaven

From chunky alloy jewellery to clay mould jewellery, from animal print to pearl, we have a collection that defines every woman and their amazing individuality. Shop our collection today.